BUMIFACES began with casting direction, rooted in individuality, inclusivity, and authentic representation.
As our work evolved, we recognised the importance of bringing together a fashion and creative team who shared those values, allowing the same vision to guide each project from casting through to its final expression.
This became the foundation of our growth into a fashion creative collective. Based in Bali & Jakarta, our practice brings together tailored casting, talent management, fashion and creative direction, styling, and production. An editorial eye and a belief in collaboration connect the people we represent with the work we create.
VISUAL DIRECTION & CREATIVE PRODUCTION
FASHION DIRECTION & CREATIVE PRODUCTION
HELLO@BUMIFACES.COM
Our Services
CASTING &
TALENT MANAGEMENT
Distinctive faces. Individual presence.
At BUMIFACES, we see people for the character they bring—their expressions, movement, personality, and individual ways of being. Our approach brings casting direction, scouting, and talent management into one practice, connecting each project’s creative vision with the people who give it life.
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The right presence for the story you want to tell.
We believe models and talent bring their own stories to every project. Our casting process goes beyond portfolios and digitals: we take time to understand each person’s character, confidence, movement, and presence.
Working closely with brands and creative teams, we translate briefs, moodboards, and concepts into considered casting choices for campaigns, editorials, runway shows, music videos, and commercial productions.
CASTING & TALENT DIRECTION
We shape a cast that reflects your brand’s visual language and cultural context, guiding expression and movement to support the story.TALENT ACQUISITION
We source talent through our in-house database, scouting, partner agencies, and freelance models, managing outreach, availability, and booking discussions through to final selection. -
Distinctive faces, authentic presence.
Combining our in-house talent database with street casting and tailored scouting, we discover distinctive faces whose character and presence connect with each project’s concept—bringing authenticity to your story.
Through personal guidance and creative opportunities, we help new talent build confidence and develop their individual expression in front of the camera and on the runway.
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Individuality, supported.
We offer personal representation, supporting each talent’s development, creative positioning, and bookings with opportunities that suit their character and aspirations.
Our services extend to on-set talent coordination, managing arrivals, schedules, readiness, and production communication to keep talent supported and the day running smoothly.
From campaigns and editorials to commercial productions and runway presentations, we work closely with brands to express their vision while giving individual character rooms to be seen. Our purpose continues to guide us: to broaden how beauty and identity are represented through the people we champion, the teams we build, and the stories we tell together.
WHAT GUIDE USBUMI
As the Indonesian word for Earth, Bumi reflects the scale of our vision: to represent the boundless diversity of those who walk the Earth’s surface. Our name is our anchor, keeping us grounded in a singular purpose: to protect each individual’s raw authenticity and celebrate the many faces that compose our world.
FACES
Our faces carry our individual histories; the characteristics that set us apart are our greatest truths. We look beyond prescribed standards of beauty to find truth in the individual. By valuing distinctiveness over expectation, we redefine the gaze to honour the features that make every human story inimitable.
“THE WORLD WE HOPE
TO MAKE A ROOM FOR”
a world of faces, seen through a new lens
Our vision is a creative landscape where the diversity of humanity is seen, valued, and represented. Our inspiration begins in Indonesia, in the richness of its cultures, communities, and the many faces that carry their stories.
We seek to broaden a perspective long shaped by Eurocentric beauty ideals, making room for the features, bodies, and expressions too often overlooked. Through casting, fashion, and creative storytelling, we hope to nurture a way of seeing that honours individuality and allows beauty to be understood in its many forms.
THE VISION
reimagining beauty, expanding how we see one another
Our mission is to connect distinctive faces and creative minds with projects where their individuality brings depth, relevance, and character to the story.
Across casting, talent development, fashion direction, and production, we bring this purpose into the choices we make: who is seen, how they are portrayed, and the space they have to express themselves. We challenge narrow beauty standards and discriminatory practices surrounding body size, disability, gender identity, skin tone, and age.
We redirect our compass towards authenticity, presence, and personal expression, creating opportunities for talent to grow and helping brands tell stories that reflect the people around us.
THE MISSION
